Goal setting is an integral part of inbound marketing. It provides clarity and direction for teams and individuals, fuels a culture of continuous improvement, and helps drive the right marketing tactics. However, it’s not just about ticking boxes – goals should be meaningful and motivating to drive positive change.

In this article, we’ll explore why goal setting is important to inbound marketing and how you can create meaningful goals for your team.

What are SMART goals?

SMART goals are specific, measurable, attainable, relevant, and time-based. They’re specific in terms of what you want to achieve – for example, “attracting 300 new visitors to the site each month and converting 15% of those leads into sales.” They’re measurable by using analytics and metrics to track progress, such as monthly website traffic or number of SQLs (a measure of lead quality). And they’re relevant because they align with company goals and are achievable given current performance.

It’s also important that goals are attainable so your team can keep their motivation high and continue working hard. This is where it’s helpful to break down bigger, longer-term goals into smaller, more manageable tasks or milestones. This will help reduce any sense of overwhelm and can be especially effective for long-term or challenging goals. For example, breaking a larger goal such as becoming healthier into more manageable objectives like eating more healthily and exercising regularly can make it feel less intimidating. Then you can track your progress and re-evaluate the goals as necessary.