Sobe was a popular beverage brand that had some unique flavors and packaging. However, the company went out of business in 2015. The reasons behind this are complex and multifaceted. Some of the main reasons include market saturation, changing consumer preferences, and a lack of innovation and differentiation.
SoBe was known for its line of flavored drinks that had health benefits and natural ingredients. The company also used New Age and counterculture marketing to appeal to young, active consumers. This included sending two vintage buses to festivals, fairs, and sports events across the country. The company also had a website, a toll-free “Lizard Line,” and a catalog of shirts, hats, and other Sobe-branded gear.
One of the main reasons why Sobe went out of business was because it lost popularity amongst consumers. Many people began to prioritize their health and started to choose beverages that were lower in sugar and free from artificial ingredients. As a result, Sobe’s drinks saw a decline in sales and revenue.
In addition, Sobe’s drinks were often expensive to produce due to the use of high-quality ingredients. This made it difficult to turn a profit. Finally, Sobe was also facing competition from other brands that offered healthier alternatives to sugary sodas, such as Snapple’s Elements and Arizona’s Elixirs. So, with so many factors contributing to Sobe’s downfall, the decision was made to discontinue the brand.