Oreo is a beloved cookie that has been around for over 100 years. The popular treat is loved by people around the world for its crunchy texture and creamy taste when dipped in milk. It is produced by Mondelez International and sold in over 100 countries. The company has been able to maintain its popularity by introducing new flavors and using social media to market their products.
The company has tapped into pop culture and used playful marketing tactics to attract customers. They have also incorporated sustainability into their business model by supporting cocoa farmers through their Cocoa Life program. This has allowed the company to create unique products that appeal to local consumers.
While the company has a long history, it has been through several shifts in ownership. Oreo was first introduced in 1912 by the National Biscuit Company (Nabisco). The brand later shifted to Kraft Foods, and then back to Nabisco in 2000. In 2012, the cookie company was spun off from Nabisco into its own brand and is now owned by Mondelez International.
The cookie has been adapted into different frozen treats and even beverages. Its ice cream line includes bars, cones, and sandwiches that feature Oreo wafer pieces as well as a creme-flavored base. The brand has also collaborated with other brands to produce limited-edition flavors such as Caramel Coconut and Red Velvet. The company has also been active on social media by posting artistic and fun photos to its Facebook page.