A dealer addendum sticker shows parts or services that the dealership has added to a car before it goes on sale. They can be anything from a roof rack to rust-proofing or paint protection. These are typically dealer mark-ups, meaning the dealership is trying to make a profit from these extra products. Some of these items are legitimate, and some can be bogus. For example, a trunk tray might have an intrinsic value to the buyer, but a dealership shouldn’t charge $700 for it when you can buy one in the parts department for $200.
The most important thing for a salesperson to do is build trust with the customer. This is a big commitment, and buyers have to believe in their dealership, their salesperson, and the vehicle they are buying. Dealerships must be honest with customers about what they are selling and how it compares to the competition.
One of the most popular gimmicks dealers use to try and steal money from shoppers is by manipulating an addendum sticker. By raising the starting point of negotiations, they hope that shoppers will forget about all the other add-ons they are getting ripped off on later in the process. This is why it is so important for shoppers to carefully analyze their dealer addendum stickers. They should also walk around and inspect the car themselves to ensure that all add-ons are actually there and not just on the sticker. Taking the time to do these things will help a shopper avoid paying more than they should.