Virtual coaches help people with a variety of needs including career, life and personal development. They offer clients professional mentoring, guidance and support to help them overcome challenges and reach their goals.

The online coaching industry has boomed in recent years with increasing demand for the services as people struggle to maintain a healthy work-life balance. With current stress levels reaching an all-time high, many people are seeking out advice and guidance to help them navigate their lives better.

A virtual coach uses digital tools like video calls and messaging apps to meet with their clients. This setup has a lower start-up cost and allows you to communicate with your clients in a more personable way. You can also amplify your sessions with a variety of supplementary tools like a shared screen, whiteboard and AI plugins for illustrating concepts more clearly. This type of coaching is a great solution for people who are nervous to meet in-person or can’t afford traditional face-to-face meetings.

You can set yourself up for success as a virtual coach by creating valuable free content and marketing strategies to attract potential customers. This includes creating informative blog posts, hosting webinars and workshops and sharing valuable information via email newsletters to establish yourself as an expert in your niche. You can also offer bundled packages of paid online coaching sessions as a lead magnet to automate the sales process and grow your business.

In order to successfully run an online coaching business, you need a website that serves as your virtual storefront. A robust eLearning platform, such as Heights Platform, can help you create a professional, customized site with custom-designed sales landing pages and an integrated booking system that lets users schedule meetings and sessions.