Business chat on Instagram is a tool that allows businesses to connect directly with their consumers. This direct communication is convenient for customers and can help businesses build trust with their audience.

Businesses can use business chat to answer questions, address customer concerns, and provide support. They can also use it to promote products and services. This feature can be a great way to increase engagement and boost sales. However, it is important to keep in mind that business chat is not a replacement for human customer support. Using the wrong approach can have negative consequences for your brand and could damage your reputation.

To use business chat, businesses must have an Instagram account and a business profile. They must also have a valid payment method on file. Afterwards, they can set up automated responses and create FAQs to answer common customer inquiries. Depending on their needs, they can also use Instagram’s analytics to track performance and identify areas for improvement.

To get the most out of Instagram business chat, businesses should follow these best practices: