The Ultimate Business How-to Book

Winning is a book about best practices, the hard-won insights that businessmen and women have collected over time. It’s about the people who sweat, get their nails dirty, and work with their heads down to achieve business success. It’s about the people who don’t give up and the ones who aren’t afraid to stand out from the crowd.

It’s about the people who are willing to fight for their ideas and for their dreams. It’s about the people who aren’t afraid to take risks and who are willing to do whatever it takes to get what they want, even if that means putting themselves in danger or losing their job or reputation. It’s about the people who have an unrelenting business sense and will stop at nothing to win.

Jack Welch, the legendary CEO of GE, has written a book about winning, but not just any book. It is an honest, no-holds-barred management guidebook for the tough strategic, organizational and personal challenges that businesspeople face on a daily basis. Loaded with candid personal anecdotes, hard-hitting advice and invaluable do’s and don’ts, Winning is a valuable and insightful guidebook for anyone who wants to succeed in the world of business. It will help you to become a true winner. Winning lays out the essential principles for succeeding in the toughest environments, focusing on the areas that are most important to your company’s survival and growth. Among these key principles are candor in communication and a “4E” framework for assessing and developing leaders within your organization.