When Victor Macias and Kristoffer Quiaoit started their business, they knew they had something special on their hands. Their cookies, aimed at people on the ketogenic diet, were low in sugar and carbs but still tasted amazing. After a few successful Kickstarter campaigns, they were able to get their business up and running. However, they were limited in how many people could be served with their current infrastructure and wanted a Shark’s help to expand into more stores.

The duo pitched their product on season ten of Shark Tank and received a lot of attention from the investors. After seeing how well their cookies sold, Kevin O’Leary and Barbara Corcoran both offered to invest. But it was guest Shark Alex Rodriguez who ultimately made the most attractive offer for the founders, offering $300,000 in exchange for a 25% stake in the company. The founders agreed to the deal.

However, by 2020 the business seemed to disappear from view. Reviews posted on the Facebook page reported that orders were never fulfilled and complaint emails went unanswered. The website was no longer updated and the cookies are no longer available for purchase on Amazon.

In a LinkedIn post in 2022, Quiaoit shared that Nui had gone out of business due to debt that became too much to manage. He also shared that he and Macias filed for personal bankruptcy and are trying to rebuild.