Whether your medical practice is in the business of treating patients, helping them find better treatment options, or both, marketing it is vital. However, the healthcare industry has its own unique challenges that can make it difficult to effectively promote a product that’s meant to improve health.

Historically, many doctors have relied on physician referrals as their primary source of new patients, but this method can only take you so far. In order to keep new patients flowing into your practice, it’s important to invest in a well-rounded digital marketing strategy.

This means leveraging multiple channels like social media, content marketing, and search engine optimization (SEO). It also means taking into account the unique qualities of your brand and creating content that speaks to the needs and concerns of your audience.

As such, it’s crucial to take the time to create detailed patient personas that can be used to target advertising campaigns and create compelling website content. It’s also worth ensuring your doctors are easily found on Google Maps and GMB listings, as consumers increasingly turn to the internet in search of medical services.

Finally, don’t forget the power of user reviews — they can provide a tremendous amount of credibility and trustworthiness to your practice. It’s critical to ask your happy customers to leave a review, and to ensure you’re continually pulling in reviews so that the most up-to-date information is available to searchers. Weave can help you easily collect and monitor your reviews, and our medical software can even automate the process of sending email reminders for your patients to leave a review.