The airline industry is famous around the world for thin profit margins and cutthroat competition. Airlines have to make use of all available resources in order to improve their operations and boost their productivity. This is where business intelligence comes into play. BI applications are excellent tools for sifting through massive amounts of data and identifying key insights that can give companies a competitive edge.
Airlines use business intelligence to make decisions about flight schedules, ticketing, and routes. They can also analyze customer data to provide personalized offers that increase revenue and loyalty. The best part is that airlines can leverage predictive analytics to anticipate demand and adjust prices accordingly.
BI is also used to make informed decisions about maintenance, fuel, and crewing. This can help companies save money by reducing operational expenses. It can also help identify potential issues before they cause significant disruptions.
Airline companies can also use BI to manage airport congestion. This can be done by analyzing historical data on runway bandwidth, passenger numbers and terminal capacity, as well as other factors that affect the flow of traffic. This way airlines can optimize the usage of the available resources and minimize delays and other unwelcome inconveniences for passengers.
Airlines can also use BI to create chatbots that can handle basic queries and answer common questions. This can save on costly human resources as chatbots are never rude, don’t need to take breaks and are multilingual. This enables airlines to offer a superior customer experience that goes a long way in building brand loyalty and increasing customer satisfaction.