If you’re an automotive enthusiast, starting a tire shop business could be a profitable venture. However, it’s essential to plan your new business carefully and take steps to ensure that your tires are the best quality possible. This article will guide you through 12 key steps to successfully start your own tire shop.

Research local regulations and find out which licenses and permits you need to open your business. You’ll also need to decide what type of ownership structure is best for your company. Some options are sole proprietor, partnership, LLC or C Corporation. A C Corporation allows owners to separate their personal assets from the company’s debts and can have multiple shareholders.

Create a professional logo to help customers recognize your brand and trust your business. It’s also important to set up a website with information about your products and services, as well as to design uniforms for your staff that are comfortable and reflect your brand image.

Start marketing your tire shop to potential customers to increase foot traffic and revenue. Use social media, print ads and email campaigns to promote your business. Consider selling t-shirts and other items bearing your company’s name to expand your brand and reach.

Hire an experienced and qualified team to work in your tire shop. Offer competitive salaries to attract and retain employees, and invest in ongoing training to keep them up-to-date on industry trends and technologies.

Obtain a commercial insurance policy to protect your business from liability and financial loss. You’ll need general and auto insurance policies, as well as workers’ compensation insurance if you have employees. You should also get a business credit card to make it easier to separate your personal and business expenses.