The first step to starting a msp business is establishing a clear strategy for the direction you want to take. Whether you’re planning aggressive growth or just aiming for a steady profit stream, your plan will set the stage for how you prepare and manage your company.

When you’re ready to start looking for clients, it’s important that you have a sales process in place. Documenting the steps you take to identify potential client needs, initiate conversations, and close sales will ensure that you have a repeatable, successful process for bringing on new customers. This also helps you train your staff.

It’s tempting to rush out and sell your services as fast as possible, but focusing on quick growth can result in a loss of customer satisfaction. Additionally, a lot of small businesses slash prices to compete with bigger MSPs, but this is usually counterproductive. Customers lose respect for providers that continually slash prices and don’t give them the value they expect.

Many MSPs are able to get by without a formalized sales function, but they’re going to stall out at some point. It’s critical to know when you’re at the tipping point and need to bring someone on in a specialized sales role. Check out this article to learn more about sales prospecting strategies for MSPs. MSPs can grow their revenue and profit by offering a variety of products and services to their existing and prospective customers. They can offer cloud services, unified communications and collaboration (UC&C), managed security, and remote support.