If you’re considering starting a mobile physical therapy business, it’s important to understand the different costs involved. From patient marketing to equipment costs, there’s a lot to think about when getting started. Here are some tips to help you prepare for the journey ahead.

Start by determining your business location. This will impact taxes, legal requirements and revenue potential. It’s also worth checking if you need to register your business with the state.

Create a business plan to identify your goals and how you will achieve them. Include a budget for startup and operational expenses, including your marketing strategy. Be sure to include the cost of any required technology, such as a website and secure video conferencing software.

Aim for a unique selling proposition (USP) that will set you apart from the competition. Today’s customers are inundated with buying options, so it’s critical that your USP is clearly communicated on your website and throughout your marketing materials to stimulate buyer desire.

Consider offering free consultations to prospective clients as a way to market your services. This can be done via social media, telehealth platforms or online healthcare directories. You can also host webinars or online workshops to build your brand as an authority in the field and demonstrate your expertise.