Google Business Profiles (GBP) allow businesses to manage their online presence through a dashboard. They can use GBP to interact with customers, respond to reviews and inquiries and promote events directly on search results pages. They can also add a chat feature to their Business Profile, which can be an invaluable tool for service industries.

One of the key benefits to using GBP is the ability to share access with other users. While this can be a great way to save time and increase productivity, you must be careful about who you trust with your listing management. The management of your Google business profile represents the credibility of your company, so you want to ensure that only trustworthy and responsible individuals are managing it.

To start sharing access to your Google Business Profile, log in to your account and click the “Users” button in the menu. This will open a window that lists all the users attached to your account. There will be an icon in the top right corner that says “Invite New Managers.” Click this and enter the email address of the person you would like to invite.

Once you’ve added a user, you can select their role from the drop-down box. There are three roles: primary owner, manager and communications manager. The primary owner is the person who claimed the listing first and cannot be removed unless they transfer ownership to someone else. Managers have full permission to manage the listing and can add/remove other managers. Communications managers can push posts, respond to reviews and download insights, but they cannot manage listings or add/remove users.