When it comes to real estate agents and brokers, Zillow and Google are two of the main sites that consumers use when searching for a local business. As a result, having an effective review strategy is important to helping you build your reputation and attract new clients.

Zillow allows consumers to rate their experience working with a real estate agent by writing a review on their profile. In order for the review to be published, it must meet certain criteria, such as being a positive experience and not containing any negative or critical language. It also must include your name and job title, but exclude any agency names.

In addition, Zillow has guidelines for reviews and may reject a review if it violates these guidelines or if they suspect fraud. They also may reject a review if it lacks detail or is not relevant to the real estate transaction. If you believe your review has been rejected, contact Zillow’s support team.

Once you have your Zillow reviews, you can link them to your Google Business Profile so that they are displayed on your Google search and map listings. In order to do this, you will need to verify your location in your Google Business Profile listing by providing a physical mailing address for which you have proof of ownership (example: business address printed on your company’s official documents). Then, you can display the Zillow reviews in your listing. In addition, you can add a widget on your website that shows your latest Zillow reviews so you can showcase them to prospective clients.