YouTube is the world’s most popular video platform, so it makes sense that brands would collaborate with content creators on this channel to reach their target audience. Whether they are producing product reviews, short videos or live streams, YouTube influencers can help drive brand awareness and increase sales through their authentic and engaging content.
Luckily, finding YouTube influencers is relatively easy. You can do a simple Google search for your industry keywords together with “YouTuber”. Alternatively, there are many influencer platforms and marketplaces that can connect you with creators based on their niche, style and reach.
If you want to be more targeted in your influencer search, consider using a tool like Modash. It has a database of over 7.5M+ YouTube influencers (and more than 200M+ influencers in total across TikTok and Instagram) and can help you find influencers that are a good fit for your business. The app also lets you use filters such as upload date, view count and rating to narrow your search.
Lastly, you can reach out to your network for recommendations. Ask colleagues and other industry professionals for influencers they’ve worked with in the past or come across and who are relevant to your business. Alternatively, hiring an influencer marketing agency can be a great way to take the burden off of your shoulders and ensure that you find the right influencers for your campaign. These agencies have the experience and expertise in identifying suitable influencers, negotiating deals and managing all aspects of the campaign on your behalf.