A Google Business Profile (GBP) URL, sometimes known as a GMB URL or a Google My Business URL, is a shareable link that leads directly to a specific business’s listing on Google. This listing is important to local search performance because it contains essential information like the business’s name, address, phone number (NAP data), website URL, business hours, photos, FAQs, and — most importantly — customer reviews.

Having an accurate and up-to-date Google Business Profile is one of the most effective ways to optimize a local marketing campaign. For example, by incorporating the GBP URL into email signatures, marketers can make it easy for recipients to access reviews and other business information, thus minimising the friction between prospects and conversion.

The GBP URL can also be included in other online and offline digital marketing campaigns, such as social media posts and advertisements. This ensures that the most accurate business information is shared across all platforms, eliminating the risk of inconsistent or misplaced content.

Most tutorials about how to find your google business profile id simply tell you to go to Google’s Place ID Finder and look for your business there. While this method works well most of the time, it’s worth noting that occasionally your business will just not show up in the search results — for whatever reason. In that case, there are some other simple ways to get your Google Business Profile ID that will still work.