In the past, it used to cost a lot of money to drum up business. However, with digital marketing, it doesn’t have to be expensive. In fact, some of the best ways to generate new business have no cash outlay at all!

Publishing content and answering questions on platforms like Quora is a surefire way to position yourself as an expert in your field. Over time, you can build up a large following and start receiving a lot of business from your efforts.

Identifying and targeting potential clients is another effective strategy for drumming up business. For example, if you are in a tourist area, focus on generating business from people coming for Spring Break or visiting for Christmas.

Narrowing your focus to a specific niche inspires trust and increases your ability to generate referrals. Consider joining industry associations and reading trade magazines to stay current on the issues facing your target market. You could also host an event geared towards that group. For example, a local insurance fair is an excellent way to meet potential new clients in your target niche.