Adding an appointment link to your Google Business Profile (fka GMB) listing is a small step that can help you get more bookings. According to Baker Labs, appointments links appear in about 20 percent of the clicks that people do on a GMB business page. These clicks have high intent, so they’re likely to turn into actual appointments at a higher rate than clicks that happen elsewhere on a business page.

Having an online appointment booking solution is something that many customers are now expecting from their service providers. Having an option that is easy for them to use can save your clients time, increase their customer experience and overall satisfaction, and can even improve your conversion rates and sales.

There are many online appointment booking solutions that you can integrate with your GMB listings to add an appointment link for your customers. Some are free, like Reserve with Google, while others require payment. You can check out the list of partners on the official Google website to find the one that works best for your business.

To add an appointment link in your Google My Business profile, sign into the dashboard of your GMB account and select the business you manage. Once you’ve found the business, go to the ‘Info’ tab and look for the ‘Appointment links’ field. Enter the URL of your online appointment booking solution and click ‘Apply’. It’s important to note that Google could review your changes and may take up to three days to verify them.