After you are a skilled brow artist and have the right supplies, it’s time to start booking clients. This will require marketing and advertising, which can include things like website design, social media ads, and print marketing (e.g., flyers, business cards). It also can include costs for professional development if you want to stay on top of your skills and techniques.
Another major startup cost is finding the right space for your studio. It’s important that it is easy to get to, has good lighting, and meets local zoning and health department requirements. You’ll also need to purchase the necessary equipment, which includes a microblading tool, different shades of micropigment, disposable needles, and aftercare products. You may also need a chair, and sterilization tools.
To increase your profit margins, offer package deals to your clients and upsell additional services. You can also reduce your costs by using disposable supplies and buying in bulk. Also, opening a separate business bank account can save you money in the long run by making it easier to file taxes and keep track of company income.
Market research is an essential part of any business planning process. It helps you understand the demand for your product or service in your desired area and make informed decisions about your startup costs. This includes looking at competitors’ websites, social media pages, and physical locations if possible. It is also a good idea to attend beauty, tattoo, and esthetics trade shows to network with other professionals and potential customers.