If you are an advertiser looking to increase sales for your business, one tool you can use is Performance Planner. It’s a new Google Ads tool that lets you predict your campaign’s future and make data-driven decisions based on that. This eliminates speculation and allows you to make decisions based on the actual data rather than assumptions.

You can set a budget for your campaign and the tool will show you how much you can spend to maximize either clicks, conversions, or conversion value. It will then forecast how these changes will affect your performance. It’s easy to use and can help you avoid wasting money on unproductive campaigns.

This is particularly helpful if you have multiple accounts that you want to plan across. You can add the campaigns from those accounts and see how they will perform in conjunction with other campaigns that are included in your planner. You can even select a specific time period to get a more detailed forecast.

The tool can also recommend training and development programs for employees based on performance data. This can be especially useful if you have an employee who is not performing well. Using this tool can encourage your employees to improve their performance, which will help your business achieve its goals. It can also help to improve communication between managers and employees, which can be a major benefit in the long run. It can help employees stay motivated and focused, which will lead to increased productivity.